Infographics have gained popularity since their introduction to the graphic design world about 15 years ago and are now a common form of communication in classrooms, workplaces, and online.
However, you might not be familiar with the term "infographic" if you're new to the field of design.
Perhaps you're unsure what infographics are.
I'll give you a crash course in infographics and infographic design today in order to address all of your concerns and more.
What is an infographic? informational graphics
According to the Oxford English Dictionary, an infographic (also called an information graphic) is "a visual representation of information or data."
However, the definition of an infographic is much more constrained.
An infographic is a visual representation of data that includes images, data visualizations like pie charts and bar graphs, and minimal text to give a concise overview of a topic.
Infographics, like the one below, make information clear and concise by using eye-catching, captivating visuals.
Infographics are a powerful visual tool for communication. The most creative and visually appealing infographics frequently have the greatest success because they successfully grab and hold our attention.
However, it's crucial to remember that an infographic's graphics must engage the viewer in addition to piquing their interest.
They must help us comprehend and help us remember the infographic's content, as shown by this infographic on employee resignation announcements.
You may wonder why to use infographics.
Infographics are great at breaking down complex information into easily digestible chunks.
- Briefly introduce the subject.
- Describe a challenging process.
- Show research or survey findings
- sum up a long article or blog post
- Examine and contrast various options.
- raising awareness of a problem or cause in the public.
When you need to give someone a really quick overview of something that can be difficult to explain in words alone, an infographic is a good option.
As a result, infographics are useful in almost every industry.
What marketing objectives are served by infographics?
Marketers use infographics, such as this one on diversity and inclusion, to raise awareness of their brands and encourage participation in important company issues:
Marketers can use infographics to:
- On a landing page or downloadable one-pager, highlight the accomplishments of your business.
- Send a catchy newsletter to share information, advertise a fresh product or service, or demonstrate thought leadership.
- their course handouts or online materials should be improved
- Share excerpts from the infographic on Instagram or the entire thing on Pinterest to generate interest on social media.
- assemble quotes from notable individuals, combine them into one infographic, and blog about the result.
infographics on freelancers and consulting
Timeline infographics are used by consultants to help clients understand new or industry-specific concepts and to visualize project timelines:
Consultants utilize infographics to
- Present information in your client presentations in a fresh way.
- Make your case more compelling and include timelines in client proposals.
- Send clients progress reports, along with an infographic outlining project timelines or progress as measured in numbers.
Examples of infographics on small business and entrepreneurship
Infographics can help small businesses and entrepreneurs grow their customer base and establish their brands:
This infographic is a fantastic illustration of one for small businesses. Readers can process the information more quickly because it is succinct and visually appealing.
A company might also want to provide infographic examples of how it operates. This infographic on supply chain analysis could have easily been a dull document. An infographic, on the other hand, does so succinctly and in greater detail:
Infographics can be used by entrepreneurs and small businesses to:
- Create a brand style guide for them.
- In flyers and brochures, draw attention to their offerings and past successes.
- Promote their brand or demonstrate thought leadership on social media.
- The sales page of their website or a downloadable one-pager are better places to highlight their products/services and past successes.
- Put a focus on your company's history on the "about" page of your website.
- Publicize unique newsletters
- Create more engaging content
Public Sector Infographics
What uses do infographics have in the world of government? Infographics are a common way for governments to share statistics and census data, as shown in the illustration below from the Government of Canada:
One infographic example of how the government can use infographics to disseminate helpful healthcare information is vaccination infographics, which promote accurate vaccine information and increase vaccination rates.
Nonprofits use infographics to promote events, raise awareness of their causes, or showcase their successful fundraising initiatives.
Charities employ infographics to:
- Make information and specifics about a certain cause easy to understand. This could be used for a social media campaign, newsletter, donation page, poster, and more.
- Make a campaign strategy.
- Send donors an email with the fundraiser's results displayed.
- In a yearly report, place a focus on accomplishments.
- In an impact report or case study, highlight achievements.
- Learn more about it visually.
Educators and trainers use infographics as a tool to aid in the retention of information by students and employees.
How should an infographic be created?
If my argument has convinced you that infographics are a useful tool, you probably want to know how to create your own.
Our detailed guide on how to create an infographic is a great resource for infographic design.
No matter how eager you are to start designing your very first infographic, you shouldn't do so without having a plan.
Instead, start by creating the infographic's outline.
Organize your information with an infographic outline
By creating an outline, you can more effectively organize your thoughts and ensure that your content will work in an infographic.
You can create an infographic outline from preexisting content by using the next 4 steps:
- Determine the focal points of your article.
- Establish the facts and the headings and subheadings.
- Consider the length of the paragraphs and the points.
- taking notes for the designer
Decide on an infographic design
Once you have an outline, you are now ready to select an infographic template.
Pre-made infographic templates (like the one below) can provide you with the design inspiration you need to get your infographic project off the ground. They can be utilized as a sole starting point.
Create a distinctive infographic.
After selecting an infographic template, you can begin modifying it to suit your needs. This infographic can be altered for other types of lists using the Venngage editor.
When creating an effective infographic, it's imperative to understand that our brain searches for patterns in visual data to aid us in making sense of the world.
By applying this idea, we can visually organize our data and create patterns that will reinforce the point we're trying to make.